Atrico has a proven track record in helping its client companies grow and complete transactions successfully.
Depending on your stage of company growth and requirements, we can work with you on the following areas:

  • Strategic growth: obtain high-impact strategies and execution support for growth and exit readiness, backed by proven methods and practical advice to boost revenues and scale technology businesses; and
  • Transactions: receive specialist advice and support to successfully execute your business sale, merger and acquisition, capital raising, divestment, and/or partnership/licensing deals.

Strategic growth advice and execution

Atrico can assist you across all the critical areas to boost revenues, scale your business, and make it exit ready. You can obtain pragmatic advice and when needed, hands-on execution support to ensure successful outcomes.

Advice Practical Support
  • Formulate business growth strategies
  • Develop exit strategy
  • Develop/review business plan
  • Market analysis and competitive positioning
  • Develop/validate value proposition and business model
  • Execute business growth strategies
  • Create and monitor value-driving KPIs
  • Troubleshoot business plan execution
  • Market entry and international expansion execution
  • Turn around and reposition businesses
  • Guidance for engaging professional services (e.g. tax/accounting, legal/IP)

Engagement model for strategic growth companies

Atrico’s engagement model starts with the objective of a strategic exit and then helps you build a solid foundation for your business, which can then be scaled effectively.


Expertise to handle complex situation
Massive thanks to the Atrico team for helping us find the right investor and maximise our value. Ours was quite a complex situation but you had the expertise and took the time to structure a transaction that met everyone’s needs. You were also super-efficient and provided lots of valuable insight. And thank you as well for keeping the intensity up at all hours and the project rolling. We wouldn’t have achieved the outcome without your support and guidance. Your knowledge of resource sector operational technology was particularly valuable.

Tom Cawley
CEO – MaxMine

Transformative Experience for myself and the business

I engaged Atrico when my business was challenged to realize its full potential.
It was thanks to the experience, objectivity, and leadership with the Atrico team that my business was able to transform into a scalable, dynamic, and agile enterprise.
By helping us set clear goals and objectives, and providing guidance on structural changes to the business, we were able to realize solid growth and considerable increase in the valuation of the business.
Atrico then reached out to the market through its connections, identified potential buyers, and managed a very successful transaction that met my personal goals and the longer-term goals of the business.
The experience was personally and professionally positive, informative, and educational.
I highly recommend Atrico to anyone looking to either restructure their business for success, or to those looking to be guided through a successful transaction.

Chris Novak, CEO
Centric Mining Systems

Atrico’s team helped us immensely in identifying issues, resolving them and ultimately positioning us and our product for a fantastic result for all parties. I personally learned a lot from the experience and would recommend the Atrico team to help re-sync, or position their product or company in preparation for a trade sale.

Steve Craig, Managing Director
Orelogy Group Pty Ltd

As AusSpec’s Venture Partner, Atrico was instrumental in building our business to a successful sale. Atrico helped us create and calibrate our strategy, overcome key growth challenges, and build transformational relationships with key clients and partners. Those key relationships eventually resulted in a number of attractive acquisitions offers, which led us into our new home and a way to have an even greater impact in our industry.

Sasha Pontual, CEO
AusSpec International Ltd

Many thanks to Atrico for both for your professionalism and persistence, especially Kheong’s firm guidance. Your drive and deal experience helped ensure we find the right partner and get an excellent outcome. I happily recommend other entrepreneurs pick up the phone to Atrico. I believe, like us, they will value your industry expertise, financial skills, and hands-on support through the entire transaction process.

Mike Taylor, Executive Director
MinVu Pty Ltd

Many thanks for your quiet persistence and steady work on the strategy, packaging, marketing and negotiating of the INX business over the past couple of years.
Your advice and assistance meant the whole process was relatively painless and we have emerged with a partner who is closely aligned with the objectives we wanted for the business.
I have enjoyed your company and professional advice and am happy to provide a positive reference in respect to your services.
I hope to work with you on other possible deals in the future.

Garry Back, Executive Chairman
INX Software Pty Ltd

Atrico was invaluable in transforming our business to a more market focused group and then playing an essential role in our acquisition. I highly recommend Atrico for business transformation and merger and acquisition.

Maurice Behn, Executive Director
Mining Information Systems

APE Mobile mandated Atrico in 2019 to begin a partnering/sale process. Atrico was awarded the mandate based on demonstrated superior industry knowledge, good connections to potential partners as well as company specific knowledge in regard to APE Mobile and its shareholders. The process culminated in a 100% sale of APE Mobile to ASX-listed Damstra Holdings.
Kheong ran a disciplined and focussed campaign, centred on achieving a positive outcome for all parties. I personally found Kheong attentive and easy to work with, focussed on success and would highly recommend him for further advisory roles.

John MacKinnon
Director – RCF Jolimont
(former Chairman APE Mobile)

Atrico was engaged to review INX Software strategy and advise on growth opportunities. We are already seeing a re-organised and revitalised team adopting Lean methods to improve customer focus, increase productivity and profitability, and drive towards the targeted growth. We recommend Atrico for their hands-on experience and strategic vision.

Garry Back, Managing Director
INX Software

Atrico helped Kestral to market its business discreetly, deal with Board issues, find the right partner, and complete its trade sale to Constellation Software. The deal worked very well for the shareholders, and Kestral benefited immensely from Atrico’s tech transaction expertise, creativity, and diligence. I would be happy to recommend Atrico to any tech company.

Kevin Moynihan, CEO
Kestral Computing

Atrico worked with ioGlobal’s Board over a number of years to help transform its business and multiply its value. Atrico was also crucial in assisting ioGlobal to find a great partner at the right time and negotiate a deal that was a great price and also worked wonderfully at multiple levels.

Stephen Winter, Director
ioGlobal Pty Ltd

Atrico contributed invaluably to achieving the best outcome for us within a relatively short period of time. With Atrico’s help, we were able to explore and evaluate all practical options to end up with the most suitable partner.

Allan Turner, GM Information Management
Silver Chain Nursing Association

Atrico provided a high-level of clarity, detail and value-add on this assignment, therefore enabling the Directors of Woodside to gain a strategic understanding of the investment potential. I was very impressed by the professionalism and flexibility within the group.

David Watkins, Technology Manager
Woodside Energy Limited

Atrico has continuously demonstrated a personalised and responsive approach to achieving the desired outcomes. Atrico adopts a broad and thorough focus to their work and in doing so has value-added significantly to each assignment.

Clive Stein, General Manager and Director
Amcom Telecommunications Limited