Atrico is Australia’s leading mining technology company advisor, with an extensive track record of completing more than 80 assignments in this sector. Atrico has an intimate understanding of mining technologies and the industry value chain, with Atrico’s managing director having helped build one of the most successful mining software companies globally.

Over the last 18 years, Atrico has developed particular expertise in:

  • Mining software (GIS, geological modelling, mine planning and scheduling, optimisation, data management, asset management, cloud computing)
  • Mine automation technologies
  • Mine communications technologies

Operating out of Perth, one of the world’s largest mining hubs, Atrico has relationships at board or senior management levels at many of the mining technology vendors and customers worldwide.

Strategic Growth

In our Strategic Growth services, Atrico offers a range of services, as required, to help companies to realise their shareholder value potential. With Atrico’s powerful and practical insights into the industry and proven framework, we’ve assisted our Strategic Growth customers to achieve the following:

  • Build and execute scalable business models;
  • Capture and defend valuable market positions; and
  • Focus on executing an exit strategy.

Recently, a number of clients following Atrico’s Strategic Growth plan built their businesses into attractive targets that were successfully sold to strategic buyers at high premiums. Other clients have successfully expanded into new markets, substantially improved their financial performance, and are progressing well on their exit strategy.


In recent years, Atrico has completed more than 10 transactions related to technology companies in the resources sector. Acting on the sell side, Atrico has assisted its clients to identify strategic buyers and successfully close the acquisition on favourable terms.

On the buy side, Atrico has assisted larger companies to execute their acquisition strategies. Tapping into its extensive database and relationships with mining technology vendors, Atrico enabled its clients to close a number of successful acquisitions.

Sample of Atrico clients in mining and oil & gas

Expertise to handle complex situation
Massive thanks to the Atrico team for helping us find the right investor and maximise our value. Ours was quite a complex situation but you had the expertise and took the time to structure a transaction that met everyone’s needs. You were also super-efficient and provided lots of valuable insight. And thank you as well for keeping the intensity up at all hours and the project rolling. We wouldn’t have achieved the outcome without your support and guidance. Your knowledge of resource sector operational technology was particularly valuable.

Tom Cawley
CEO – MaxMine

Atrico worked with ioGlobal’s Board over a number of years to help transform its business and multiply its value. Atrico was crucial in assisting ioGlobal to find a great partner at the right time and negotiate a deal that was a great price and also worked wonderfully at multiple levels.
Atrico’s mining tech industry relationships and deal marketing prowess helped us get quick access to parties with excellent strategic fit.
We have readily recommended Atrico to a number of tech companies.

Stephen Winter, Director
ioGlobal Pty Ltd

As AusSpec’s Venture Partner, Atrico was instrumental in building our business to a successful sale. Atrico helped us create and calibrate our strategy, overcome key growth challenges, and build transformational relationships with key clients and partners. Those key relationships eventually resulted in a number of attractive acquisitions offers, which led us into our new home and a way to have an even greater impact in our industry.

Sasha Pontual, CEO
AusSpec International Ltd

Many thanks to Atrico for both for your professionalism and persistence, especially Kheong’s firm guidance. Your drive and deal experience helped ensure we find the right partner and get an excellent outcome. I happily recommend other entrepreneurs pick up the phone to Atrico. I believe, like us, they will value your industry expertise, financial skills, and hands-on support through the entire transaction process.

Mike Taylor, Executive Director
MinVu Pty Ltd

Many thanks for your quiet persistence and steady work on the strategy, packaging, marketing and negotiating of the INX business over the past couple of years.
Your advice and assistance meant the whole process was relatively painless and we have emerged with a partner who is closely aligned with the objectives we wanted for the business.
I have enjoyed your company and professional advice and am happy to provide a positive reference in respect to your services.
I hope to work with you on other possible deals in the future.

Garry Back, Executive Chairman
INX Software Pty Ltd

Atrico was invaluable in transforming our business to a more market focused group and then playing an essential role in our acquisition. I highly recommend Atrico for business transformation and merger and acquisition.

Maurice Behn, Executive Director
Mining Information Systems

We found Atrico to be of extraordinary value during the critical period of our company history. The Atrico team is professional, practical, and easy to work with I have no hesitation recommending them to other technology companies.

Rob Healy, Managing Director
Meridian GIS Pty Ltd

APE Mobile mandated Atrico in 2019 to begin a partnering/sale process. Atrico was awarded the mandate based on demonstrated superior industry knowledge, good connections to potential partners as well as company specific knowledge in regard to APE Mobile and its shareholders. The process culminated in a 100% sale of APE Mobile to ASX-listed Damstra Holdings.
Kheong ran a disciplined and focussed campaign, centred on achieving a positive outcome for all parties. I personally found Kheong attentive and easy to work with, focussed on success and would highly recommend him for further advisory roles.

John MacKinnon
Director – RCF Jolimont
(former Chairman APE Mobile)

Atrico’s team helped us immensely in identifying issues, resolving them and ultimately positioning us and our product for a fantastic result for all parties. I personally learned a lot from the experience and would recommend the Atrico team to help re-sync, or position their product or company in preparation for a trade sale.

Steve Craig, Managing Director
Orelogy Group Pty Ltd

It has been a pleasure working with Atrico. In their professional approach, they followed the maxim of “seek first to understand”, working with Minemax to deliver an executable strategy to take Minemax through its next growth stage. I would highly recommend Atrico to any technology company seeking improvement in their market strategy.

Jim Butler, CEO
Minemax Pty Ltd

Atrico advised and assisted in making our company more attractive to potential investors, which included a corporate restructure. With Atrico’s valuable contribution during this critical period of our company’s history, we were able to raise the capital. We have found it a pleasure to work with Atrico’s advisors, who were proactive, professional, and practical.

Jason LeCoultre, Director
Industrial Catalyst Composites

Atrico provided a high-level of clarity, detail and value-add on this assignment, therefore enabling the Directors of Woodside to gain a strategic understanding of the investment potential. I was very impressed by the professionalism and flexibility within the group.

David Watkins, Technology Manager
Woodside Energy Limited

With Atrico’s assistance, Worley has gained valuable insight into the potential of CTRS and has developed a clear and well-supported decision path for leveraging maximum value from CTRS. We believe the value-based economic decision making model introduced by Atrico will have a significant and positive impact on Worley beyond this assignment.
We have found the Atrico team a pleasure to work with, and they have undertaken this assignment with both dedication and enthusiasm.

Glenn Middleton, CEO
CTR Solutions (Worley Group subsidiary)

Optika Solutions engaged Atrico to provide professional advice on several key issues that were proving challenging to our operations. Atrico assisted us to achieve the following:

  • Restructure our Board and shareholding;
  • Use effective strategies to successfully market our web-based decision support software programme, Akumen; and
  • Leverage an introduction to Tibco into a partnership whereby we can build our business model on a global platform.

We found working with Atrico to be useful and insightful. Their diligence and professionalism was evident throughout the engagement.

Matt Schneider, Managing Director
Optika Solutions

Atrico’s understanding of negotiations and transactions was instrumental in the value we obtained from the deal. They gave us confidence to deal with each phase of the transaction by sharing their experience and expertise, so we knew exactly what to expect and how to deal with each phase.

Dr Scott Mildren, Managing Director
JRS Petroleum Research Pty Ltd

Atrico was engaged to review INX Software strategy and advise on growth opportunities. We are already seeing a re-organised and revitalised team adopting Lean methods to improve customer focus, increase productivity and profitability, and drive towards the targeted growth. We recommend Atrico for their hands-on experience and strategic vision.

Garry Back, Managing Director
INX Software